The Play Store isn’t going quite that far, however. That’s an area that’s typically been a heavier focus for Apple in prior years - especially following its own App Store revamp in 2017, which saw it separating games and apps into their own tabs and the introduction of editorial content, including articles and tips, on the store’s main page. The changes hint at Google’s intent to take a more editorial eye as to how apps are featured and distributed on the Play Store. Most importantly, Google is now advising developers that the Play Store will begin to prioritize apps that deliver on both technical and in-app quality by promoting them in more places across the Play Store where they can be discovered by consumers. Google today announced it’s making several changes to the Google Play Store that will impact Android apps’ discoverability, how developers can market their apps to consumers and various trust and safety concerns.
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